“The year of digitization. Many essentials had to be delivered to us at home, including education healthcare and basic food supplies. We all eventually adapt albeit with an altered perspective on our priorities. Embrace change and never stop trying.” Abdulaziz Alomran – CEO

“The entrepreneur ecosystem evolved at such pace. Technology in all its aspects played a vital role this year, it’s time for founders to capitalize on innovative digital solutions as it set to play a role with the uncertainty in the world” Abdulrahman Almodiameegh – Board Member

“This was one exceptional year all around. Through the hardship we’ve learned plenty whether on a professional or personal level. The one lesson i found true to be on most occasions is simply “having perspective”, while the year 2020’s theme was reflecting back on your plans and a lot used the time down to better strategize. The lesson to be learned in my opinion is that a step back does not necessarily mean you’re out of the race, just like a slingshot, a step back rather means you’re gearing up for a more forceful launch to the front lines.” Kholoud Almohammedi – Community chief

“This year caused changes that took us further into a digital age. Some business has gone through the roof, It’s time for founders to react upon the reality of post-covid.” Tarad Alhassan – Senior Associate

“During the past year we witnessed our community of tech based startups beating all odds and flourishing despite the struggles globally. We’re happy to come out of 2020 with the learnings gained through the struggles, and further verifying that the market is constantly changing and adapting to new technological solutions.” Basmah Alsinaidi – Senior Investment Associate

“2020 was an interesting year. It has changed consumers’ shopping behavior and forced many startups to be more adaptive and nimble. We will be conscious of the continuity of consumer behaviors in 2021 that were changed because of the pandemic. I’m excited for 2021 as I believe we will see more deals, especially in the growth-stage, than in 2020 across different industries.” Mohammed Alnasyan – Financial Analyst

“Inspiring unicorns and soonicorns are starting to appear in the local and regional market. We are waiting for the right moment to share the ride and to be part of success stories.” Abdulelah Alowayyid – Investment Associate

“The market dynamic has been ruled by behavioral standards during the last years until Covid-19 has drove it to a new way. The pandemic & Lockdowns have redefined the approaches taken & consumption behavior which must be traced by founders to adapt to the ‘new normal’.” Reema Almahfouz – Marketing Specialist