Merit
Merit is a global engagement technology company that has been experiencing rapid revenue growth and recently closed its Series A investment round, supported by leading VCs from the Kingdom. We are headquartered in Dubai but present in the Kingdom for the last 3 years, representing and supporting large enterprise clients on their engagement strategies
Marketing Manager
General Manager
Merit Job Vacancies – Marketing Manager
Riyadh, Saudi Arabia
JOB DESCRIPTION
Job Title: KSA Marketing Manager
Place of Work: Riyadh (hybrid work: office and WFH)
Criteria: Open to Saudi Nationals Only
To join us on this incredible growth journey, we are looking to appoint an ambitious Marketing Manager who will be critical in supporting the Company to deliver on its next stage in growth in the Kingdom of Saudi Arabia.
Job description/Purpose of the job
- Develop the brand strategy for the Kingdom of Saudi Arabia and build the yearly strategic plan together with the management
- Responsible for the creation of integrated marketing strategies that will build and grow the brand, leading to increased awareness, engagement, relevance and revenue
- Manage the day to day marketing activities and develop the digital activities of the company
- Closely collaborate with the product and sales department in engaging with key customers
- Responsible to coordinate PR campaigns and brand positioning in the Kingdom
- Plan and co-ordinate the execution of all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Coordinate and implement relevant digital/performance marketing tools such as Google Marketing Platform tools (Google Analytics, Optimize, Tag Manager, Campaign Manager etc.) and report to the management team on current performance and action plans to improve results where required
- Design, build and maintain our social media presence in KSA
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies with a dual focus on brand positioning and revenue
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners as required
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Builds profile within local marketplace through attendance at various events and conferences
Essential Experience & Education
- Fluent in Arabic and English
- Bachelor’s degree such as advertising, marketing, communications, or business.
- Hands-on 7+ years of recent experience within B2B marketing at a technology company.
- Proven working experience in digital marketing in KSA, with a deep understanding of the market and the culture
- Experience in working in SaaS environment and in Programmatic Marketing/advertising would be ideal
- Demonstrable experience leading and managing digital marketing, SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Up to date with the latest trends and best practices in online marketing and measurement including experimentation and CRO (Conversion Rate Optimisation)
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Strong analytical skills and data-driven thinking
Apply for this job
Merit Job Vacancies – General Manager
Riyadh, Saudi Arabia
JOB DESCRIPTION
Job Title: KSA General Manager
Place of Work: Riyadh
Criteria: Open to Saudi Nationals Only
To join us on this incredible growth journey, we are looking to appoint a high-performing and ambitious KSA General Manager who will be critical in supporting the Company to deliver on its vision and next stage in growth in the Kingdom.
Job description/Purpose of the job
- Responsible for designing and implementing the strategy, goals and objectives, setting and delivering budget, long term plan and commercial targets of Merit and each of its products;
- Responsible for national and local partnerships and new and existing key client accounts;
- Responsible for hiring and leading the entire KSA to its maximum potential, drive team performance by creating a high performing culture;
- Ownership of the P&L for KSA – delivering on revenue and margin targets whilst controlling costs;
- Overall responsibility for the day to day operations of the Company in KSA;
- Participate in strategic meetings with all stakeholders (partners, clients, regional teams, etc.)
- Drive new business activity in the Kingdom, being a brand ambassador who is comfortable leading RFP responses for major clients
- Act as the guardian of all Group policies, ensuring compliance of working policies and procedures
- Research, benchmark, provide data, and make recommendations for prospective projects;
- Identifying competition, analyzing its strengths and weaknesses and making strategic recommendations accordingly;
- Act as the guardian of all Group policies, ensuring compliance of working policies and procedures;
- Research, benchmark, provide data, and make recommendations for prospective projects and client proposals.
Essential Experience and Education
- Saudi National only
- Fluent in Arabic and English is required
- MBA degree would be ideal
- Experience in a Saudi technology company or startup is compulsory, preferably Series A or beyond
- Deep KSA market understanding, with at least 10 years leadership experience
- Experience with enterprise clients (RFPs, customer success management..)
- Ability to influence and to be regarded as a credible trusted leader of a business
- Self-aware, with the appropriate leadership skills to inspire high performing teams
- Previous experience working in a fast-paced and matrixed environment
- Attractive package with exciting incentives package
